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LOS: Healthcare’s most misunderstood metric
If you work for a hospital, or a health system with multiple hospitals, it’s highly likely that at some point you’ll hear: "we need to...
Alan Shoebridge
Mar 104 min read
36 views
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Get lost in a good book: 10 reading recommendations from 2024
Ten great books that I read in 2024 that you might enjoy in 2025!
Alan Shoebridge
Jan 263 min read
91 views
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The path ahead for healthcare communicators and marketers: 2025 will require balancing positivity and realism
As we start 2025, healthcare in the United States is in rough shape. That’s not exactly news. In fact, our underlying system – if you can...
Alan Shoebridge
Jan 25 min read
55 views
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Brave new healthcare world: AI listening tools enter the exam room
When it comes to the potential impact of AI on healthcare, I consider myself cautiously optimistic. More optimistic in fact than I feel...
Alan Shoebridge
Nov 1, 20244 min read
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