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Alan Shoebridge
Oct 25, 20202 min read
Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...
286 views0 comments
Alan Shoebridge
Apr 23, 20194 min read
Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...
281 views0 comments
Alan Shoebridge
Dec 4, 20181 min read
4 slides: Healthcare marketing explained!
Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high...
142 views0 comments
Alan Shoebridge
Dec 27, 20172 min read
Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
22 views0 comments
Alan Shoebridge
Oct 4, 20171 min read
4 slides: Healthcare marketing explained!
Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
277 views0 comments
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