Alan Shoebridge
Sports sponsorships: When do they make sense for healthcare organizations?
With baseball, soccer and the NBA playoffs in full swing, this is the perfect time to write about the value of sports sponsorships for a...
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Alan Shoebridge
Mar 6, 20192 min read
Disrupt your marketing with one simple question
Disruption has been the buzzword in healthcare – and healthcare marketing – for the past five years or so. Yet, we tend to think of that...
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Alan Shoebridge
Dec 18, 20185 min read
Two books to inspire and educate the healthcare marketer
With the year winding down, it’s the perfect time to read and reflect. To help you do that, here are two excellent resources for anyone...
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Alan Shoebridge
Dec 4, 20181 min read
4 slides: Healthcare marketing explained!
Late last year, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a high...
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Alan Shoebridge
Dec 27, 20172 min read
Healthcare marketers: How do you feel about 2018?
Continuing the trend for the past few years, healthcare is in an exciting period of innovation and change, which is pushing marketers,...
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Alan Shoebridge
Nov 7, 20172 min read
HCO fall conference: 7 tweets to inspire and educate
If you couldn't attend the Healthcare Communicators of Oregon conference last week, you missed some engaging speakers and inspiring...
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Alan Shoebridge
Oct 14, 20171 min read
Providence launches “Dear health” campaign
It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from...
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Alan Shoebridge
Oct 4, 20171 min read
4 slides: Healthcare marketing explained!
Although not always easy to put into practice, good marketing is fairly straightforward if you possess a strong understanding of the core...
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