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Healthcare at the halfway point: What’s going well – and not so well – in 2023
Each July we face an uncomfortable truth. Summer has arrived and the current year is more than half over! Time flies when you’re having...
Alan Shoebridge
Jul 3, 20234 min read
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The era of AI-powered communicators is here. How do we successfully navigate this brave new world?
Everyone is talking about artificial intelligence – it will change everything! That might be a bit of hyperbole, but if you spend any...
Alan Shoebridge
May 31, 20234 min read
182 views
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HMPS 2023: Insights and inspirations for healthcare communicators and marketers
It’s a challenging time to be involved in healthcare, but it’s also rewarding to see how many people are focused on improving it. Doing...
Alan Shoebridge
Apr 21, 20234 min read
140 views
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Insights and observations: Becker’s annual meeting 2023
The phrase “collaboration to make healthcare work better” was scrawled on a chalkboard near the exhibit hall at the Becker’s Healthcare...
Alan Shoebridge
Apr 10, 20234 min read
93 views
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Writing versus editing: Does this distinction still matter in the AI era?
“We may quickly find ourselves facing a textpocalypse, where machine-written language becomes the norm and human-written prose the...
Alan Shoebridge
Mar 24, 20234 min read
96 views
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Navigating life's challenges: 3 valuable lessons you can learn from driving on snowy roads
If you haven’t heard, Portland, Oregon recently got hit with a surprise heavy snowstorm that caught most drivers out on the freeways...
Alan Shoebridge
Feb 25, 20234 min read
36 views
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2023: What we know and don’t know about healthcare
Beginning a new year is always exciting. Although I’m looking forward to what 2023 will bring in terms of opportunities, I know there...
Alan Shoebridge
Jan 19, 20234 min read
144 views
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Get lost in a good book: 10 reading recommendations from 2022
Although I’ve always loved reading, I often can’t remember the specific books I’ve read from year to year – with a few notable...
Alan Shoebridge
Jan 7, 20233 min read
79 views
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Getting the most out of 2023: Use these four quarterly strategies for success
As I’m writing this article, there are less than three weeks left until the new year. This is always an exciting time, but for many...
Alan Shoebridge
Dec 12, 20222 min read
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Planning for 2023: 4 critical questions to ask yourself
This is the time of year when you’ve likely done hours of planning to get ready for the upcoming year or almost no planning at all. No...
Alan Shoebridge
Nov 10, 20222 min read
47 views
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Why a strong brand (still) matters in healthcare
Nearly six years ago, I wrote my first article on the topic of why brand matters in healthcare. I believed a strong brand mattered for...
Alan Shoebridge
Oct 10, 20224 min read
77 views
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Insights and inspirations from SHSMD Connections 2022
Many of us said it repeatedly during the four days of SHSMD Connections 2022, but it was wonderful to see everyone in person at this...
Alan Shoebridge
Sep 15, 20224 min read
155 views
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Four ways to get the most out of SHSMD Connections 2022
After months of having the date circled on my calendar, the SHSMD Connections conference is coming up in just two weeks! Going to...
Alan Shoebridge
Aug 28, 20223 min read
237 views
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Why don’t leaders and employees agree on remote work? They’re not having the right conversation
The debate over returning to the office – or not – intensified last week with hot takes from business leaders, authors, media gadflies...
Alan Shoebridge
Aug 11, 20224 min read
113 views
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Amazon’s healthcare disruption: 5 initial takeaways from the One Medical news
Whenever Amazon announces a new business venture in any industry it creates buzz. When the announcement is related to healthcare – turn...
Alan Shoebridge
Jul 28, 20225 min read
59 views
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Why is healthcare so complicated? It starts with failing to agree on what healthcare means
Why is healthcare so difficult in the United States? You could probably write an entire book trying to answer that question and many...
Alan Shoebridge
Jul 7, 20222 min read
75 views
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COVID is healthcare's biggest disruption. What does that mean?
Several weeks ago, I noticed a significant increase in people posting pictures of their positive COVID rapid tests on social media. It...
Alan Shoebridge
May 31, 20224 min read
124 views
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HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare
After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and...
Alan Shoebridge
May 19, 20224 min read
125 views
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Hospital Week 2022: Sharing gratitude and reflecting on the future
The last two years have taken a major toll on our industry as we responded to COVID-19. It has also been a time of amazing...
Alan Shoebridge
May 10, 20222 min read
39 views
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The complex nature of competition in healthcare
Healthcare in the United States is a “product” that is different and more complex to promote than just about anything else. Why? One...
Alan Shoebridge
Apr 28, 20221 min read
90 views
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