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Think fixing our cover letter problem is impossible? Think again!
I hate cover letters and you probably do too. As job candidates we hate writing them and as hiring managers we mostly do not read them....
Alan Shoebridge
Apr 20, 20223 min read
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Improving healthcare: Can separate paths lead us all to the same destination?
I recently joined Jared Johnson of the Healthcare Rap podcast for a great conversation on innovation and how to improve healthcare.
Alan Shoebridge
Apr 5, 20221 min read
51 views
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Review: Joe Public 2030 - Five Potent Predictions Reshaping How Consumers Engage Healthcare
Imagine it’s 2030 – what does the healthcare landscape look like in this country? Will there be more choices than ever for consumers,...
Alan Shoebridge
Mar 17, 20225 min read
92 views
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Healthcare is having its first metaverse moment. Does anyone know what that really means?
Can I interest you in a "downloadable virtual prescription drug” to treat your virtual health problem? You will probably need to read...
Alan Shoebridge
Mar 8, 20224 min read
87 views
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More of something is always better. Except when it's not. Why one computer screen is better than two
If something is good, we’re conditioned to think that more of it would automatically be better. But what if that’s completely wrong? Case...
Alan Shoebridge
Mar 1, 20223 min read
41 views
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Healthcare hype or real healthcare disruption: How can we tell the difference?
During the last five years – at least – it seems as if just about any announcement about a non-traditional healthcare provider coming up...
Alan Shoebridge
Feb 1, 20223 min read
92 views
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How to make the most of your time in the 'Never Normal'
Nearly everyone in healthcare is still on the COVID-19 rollercoaster. Where I work in Oregon, the national guard is back in our...
Alan Shoebridge
Jan 27, 20221 min read
48 views
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Office, home or hybrid: The remote work battle lines have been drawn. Which model will win?
Aside from COVID vaccination mandates and politics, is there any topic more divisive than the future of remote work? And like those other...
Alan Shoebridge
Jan 14, 20223 min read
49 views
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COVID and working in 2022: Get ready for déjà vu all over again
Déjà vu: A feeling that one has seen or heard something before. If you’ve worked in healthcare marketing and communications for more than...
Alan Shoebridge
Dec 31, 20214 min read
48 views
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Shifting our perspective: How leaders should respond to COVID disruption at work
Pre-COVID, many employers approached recruiting new employees with the mindset of putting the burden on candidates to prove why they...
Alan Shoebridge
Nov 30, 20214 min read
27 views
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Somewhere else is always better. Except maybe when it comes to providing your healthcare
“Somewhere else is always better.” OK, I am chopping up a movie quote a bit here, but please allow me some artistic license because that...
Alan Shoebridge
Nov 1, 20213 min read
79 views
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Back to the future: Taking a new path to a familiar destination
The picture at the top of this article has been my personal laptop’s screensaver since I moved from Portland, Oregon to California nearly...
Alan Shoebridge
Oct 15, 20212 min read
161 views
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Experts are smarter than us. That’s why they are experts!
It’s a massive understatement to say that society’s response to the COVID-19 pandemic has exposed some faults and raises a lot of...
Alan Shoebridge
Sep 29, 20214 min read
50 views
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Celebrating a milestone: Lessons learned from 100 blog posts
I launched my website - and first blog post - in early 2017. In August of this year, I published my 100th blog post. Depending on your...
Alan Shoebridge
Sep 7, 20213 min read
79 views
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To communicators, ‘nobody’ is a dead end. ‘Not everyone’ is an opportunity worth pursuing
My biggest pet peeve as a professional marketer and communicator is hearing people say “nobody knows about us.” Closely related is...
Alan Shoebridge
Aug 19, 20212 min read
48 views
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Pushing through pessimism: Our most important action in fighting COVID-19 vaccine resistance
I don’t want to be writing about a surge in COVID-19 cases and vaccine opponents right now, but thinking about much else is difficult and...
Alan Shoebridge
Aug 10, 20214 min read
99 views
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We're still on the COVID-19 roller coaster. Can we make it stop for good in 2021?
The start to 2021 was difficult as COVID-19 cases throughout the country we're spiking in January and February as vaccine supply was...
Alan Shoebridge
Jul 18, 20212 min read
113 views
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The 1990 Tour: Lessons in grit, perseverance and determination
Grit: Firmness of mind or spirit; unyielding courage in the face of hardship or danger. Sepp Kuss, a native of Colorado riding for the...
Alan Shoebridge
Jul 13, 20213 min read
47 views
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Building the fundamentals: How to effectively run your first big meeting
Running an effective meeting is a skill that is built over time through practice. Yet, we all have to start somewhere. If you’re going to...
Alan Shoebridge
Jun 28, 20211 min read
45 views
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Arguing at work: Are you fighting the good fight or just being difficult?
When two sides disagree on something and neither wants to back down, small disagreements often become big problems that can derail...
Alan Shoebridge
Jun 17, 20213 min read
86 views
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