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Alan Shoebridge
May 31, 20215 min read
How to fight off imposter syndrome to keep your career momentum and personal growth going strong
Self-doubt is something that many people suffer from at times and it often holds us back from embracing new opportunities. Some people...
199 views
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Alan Shoebridge
May 16, 20211 min read
Building the fundamentals: 5 questions that help set crystal clear expectations
Not asking the right questions when starting a new project is almost guaranteed to result in frustration, confusion or disappointment....
100 views
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Alan Shoebridge
Apr 26, 20211 min read
3 slides for success: Tips for hiring and getting hired in 2021
Starting out from college and throughout my professional career I’ve been a candidate for many jobs. Too often, I’ve seen practices that...
79 views
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Alan Shoebridge
Apr 13, 20214 min read
We are in the era of ‘zombie’ marketing. Like a good horror movie, it's both scary and exciting
Once upon a time (not actually that long ago!), if I wanted to personally communicate with someone there were two primary options at my...
142 views
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Alan Shoebridge
Mar 30, 20213 min read
It's not you, it's me! Nobody 'wants' a relationship in healthcare, and that makes perfect sense
During conversations about generations and healthcare one assertion you'll hear often is that younger generations don't want to have a...
111 views
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Alan Shoebridge
Mar 25, 20213 min read
Avoiding the self-criticism spiral: 3 ways to help you achieve a better balance
Deep down, we all know that balance is so important in many areas of our lives: diet, exercise, work environment, etc. Striving for...
61 views
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Alan Shoebridge
Mar 3, 20212 min read
Operating in crisis mode can bring your team short-term gains, but look out for long-term pain
Responding to COVID-19 for the past year, many of us have been in constant “always on” communication mode. That was appropriate as...
107 views
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Alan Shoebridge
Feb 11, 20213 min read
Successfully 'marketing' the COVID-19 vaccine: 4 unique challenges we'll need to overcome
As marketers and communicators, most of us are sadly quite familiar with receiving incomplete – or even downright sketchy – details about...
47 views
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Alan Shoebridge
Jan 21, 20211 min read
Everything you need to know about healthcare marketing - in 5 slides!
Several years ago, I challenged myself to put together four simple slides that would capture the state of the healthcare industry at a...
307 views
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Alan Shoebridge
Jan 4, 20212 min read
4 simple questions to set your course for 2021 … and help you stay focused!
As we start the first full work week of the New Year, many of us are looking for ways to take stock of what we’ve been doing and set the...
76 views
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Alan Shoebridge
Dec 29, 20202 min read
ICYMI 2020: 5 topics that mattered to you (and me)
As 2020 winds down, I looked back through my LinkedIn and personal blog posts to see what topics provoked the most interest and response....
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Alan Shoebridge
Dec 23, 20203 min read
Looking for the best way to ensure success in 2021? Celebrate what you accomplished during 2020!
A few years ago, my team had just pulled off an absolutely wonderful event that stretched out over several days at an off-site location,...
48 views
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Alan Shoebridge
Nov 30, 20203 min read
We live in the ‘fail fast’ era. Why hasn’t that helped us respond more effectively to COVID-19?
In recent years, I’ve heard a lot about the power inherent in the concept of failing fast. Basically, this philosophy stresses learning...
71 views
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Alan Shoebridge
Oct 25, 20202 min read
Gen X strikes back: Raising our voice and staking our claim as healthcare's 'triple threat' audience
As a member of Gen X, I'm tired of being left out of conversations about the generations. And as a healthcare marketer, I'm especially...
286 views
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Alan Shoebridge
Oct 13, 20202 min read
Life lessons: What a classic 1970s TV commercial selling cereal can teach all of us about patience
When you create something good, stick with it. This is true for many things in life. For marketers, it’s advice we should heed when it...
581 views
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Alan Shoebridge
Sep 29, 20203 min read
Face your fears: Here are 3 reasons why leaders should share their personal perspectives on issues
More than a decade ago, I started sending a “Friday Update” email to my team every week. My emails typically include HR-related reminders...
65 views
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Alan Shoebridge
Sep 20, 20201 min read
2020 broke all our 'normal' processes: Here is one way to get back on track for the upcoming year
The fall season is often a time to think about planning and envision the year to come. We should strive to get back into that groove and...
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Alan Shoebridge
Sep 17, 20203 min read
Navigating a new reality: Conference highlights and reflections about the road ahead for healthcare
For me, a highly effective professional conference delivers on three things: inspiration, useful content and networking opportunities....
78 views
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Alan Shoebridge
Aug 31, 20203 min read
Afraid to fail? Get over it! A 'good' failure can make you a smarter, more effective marketer
We’re all going to fail in life at some point – probably at many points in fact. Sometimes these failures will be painful, costly or...
82 views
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Alan Shoebridge
Aug 11, 20203 min read
COVID-19: 6 months, 10 observations
Although coronavirus/COVID-19 first began being discussed widely in the country around the first of the year, March was the month that...
112 views
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