It’s exciting to see months of hard work come to fruition with a new messaging campaign for Providence in Oregon and Alaska. Drawn from the deep relationships with our patients and caregivers, the “Dear health” campaign highlights stories inspired by the life-long journey we all have with our health.
Sometimes our health stories are simple and even funny, and other times they are complex and emotionally draining. At Providence, we help people get through it all by providing the care and support necessary to navigate just about any health situation.
"Dear health" is designed to connect us (patients and caregivers) to our own health by giving it - or a malady or a body part - a voice and forum. It is meant to be a personal proclamation of overcoming, or being in the process of overcoming, an obstacle to feeling good and living a full life.
As part of the campaign we invite everyone to share stories and tag them with #dearhealth.
Creative samples
This new campaign includes radio, TV, print, digital, outdoor, and social media advertising.