Artificial intelligence is a hot topic at nearly every healthcare conference this year. How hot is it going to be at HMPS in Las Vegas this April? Well, looking through this year’s conference agenda, I saw eight sessions in three days that include the term “AI” in the title. I’m sure other sessions will address AI as well.
Is that a lot of focus on AI? Yes. Is it justified? Yes! And I’m not just saying that because I’m on a panel that’s presenting at one of those eight sessions.
Here are four factors that justify the heavy focus.
AI is driving real change. Healthcare overall is in desperate need of interventions that can improve experiences for patients and providers at all levels. Generative AI is making a difference already and holds much hope for the future. Despite general misgivings about AI overall on the part of the public, healthcare is an area where a significant number of people do feel hopeful about the potential positive impact.
Hype and hope are converging. Yes, companies are slapping “AI powered” labels on everything from toasters to toothbrushes. That’s hype. However, we’re seeing real applications in healthcare that are coming to market right now. Innovation is happening fast.
Guidance and implementation help is needed. Governance challenges are real, but many organizations are taking a thoughtful approach backed by attention and resources. It’s vital to talk about those steps and provide roadmaps for smaller organizations as they wade into the AI waters.
Career development is at stake. Marketers and communicators need to understand how AI can support their work. “AI’s not going to take your job. Somebody who knows AI is going to take your job.” That’s a quote from Scott Galloway, a business professor, podcaster, and tech media gadfly. Even that statement from Galloway might be a little too strong, but now is certainly the time to learn how AI can – and can’t – raise your professional work to the next level.
If you’ve read this far, you’re likely interested in attending at least a few AI sessions during HMPS. Yes, could visit the HMPS website to search out and find the sessions. You could also simply keep reading this post. Let’s do that!
🤖🎤 AI at HMPS: What’s happening and when
I’m not going to claim that the preconference session with Chris Boyer, Patti Riskind and Pam Landis will be the “best” session on AI, but it will be the first! Below is a list* of what’s happening. Let's go!
🤖🎤 -- 4/17 @ 8-10 a.m. Harness the Power of AI -- Artificial intelligence (AI) is transforming the healthcare industry, with the potential to improve patient care, reduce costs, and increase efficiency. Join a panel of healthcare executives to hear their insights and experiences with the application of AI in hospitals and health systems, including defining AI (not just generative AI), use cases in healthcare today, consumer/provider acceptance of AI solutions, benefits of AI adoption, risks of using AI in healthcare, and AI governance.
🤖🎤 -- 4/17 @ 12:15 p.m. Generative AI for Marketing: The Strategy & the Integration -- Cleveland Clinic is using Generative AI as part of its marketing efforts, including content creation and production. Examine the strategy and implementation. Hear how AI tools are also used for SEO, website building, creative development, images, ads, and more. Hear solutions for addressing governance, privacy, and security.
🤖🎤 -- 4/17 @ 1:30 p.m. AI + Better Data = Deeper Insights -- Marketing and strategy executives are being challenged to turn raw data into market insights and longitudinal patient journeys. Now it’s possible to do that without a team of analysts or building out new infrastructure! Empowered with more accurate data, plus Generative AI and large language models (LLMs), healthcare organizations can uncover accurate insights from a vast healthcare claims dataset to confidently inform strategies.
🤖🎤 -- 4/17 @ 4:30 p.m. -- The Power of AI in Healthcare: A Fireside Chat -- From revolutionizing the way we diagnose, treat, and manage diseases to streamlining administrative tasks to enabling more personalized marketing, communications, and experiences, there’s no doubt that AI is transforming healthcare. What does it mean for healthcare marketers, communicators, and digital strategists? Kaveh Safavi takes a deep dive into the Power of AI in Healthcare in an engaging fireside chat with Chris Boyer.
🤖🎤 -- 4/18 @ 8 a.m. The Age of Infinity - Generative AI & Our Future -- We are on the brink of a revolution based on the meteoric rise of Generative AI, most notably ChatGPT. These exponential technologies are transforming the way we communicate, collaborate, and create revolutionizing industries. In this provocative and counterintuitive keynote, Shawn Kanungo dives deep into the age of AI and infinite leverage. Learn why AI will shape the future, and how it will impact culture, business, technology, and individuals.
🤖🎤 -- 4/18 @ 10:15 a.m. AI & Healthcare Marketing: Are You Ready? -- The buzz around artificial intelligence in healthcare is everywhere. But, how will it impact healthcare marketing, communications, digital, and physician relations executives? Join us to “talk tech” with AI experts about AI in healthcare marketing.
🤖🎤 -- 4/18 @ 10:15 a.m. Turning Big Data into Big Revenue: Using AI, Data Cloud & Automation to Drive Millions of Dollars of Additional Revenue -- Banner Health is driving millions of dollars of additional revenue each year by radically improving patient access, engagement, and outcomes. Learn how this is being accomplished through three innovative initiatives: an intelligent digital front door, a centralized contact center, and a personalized messaging platform, all of which are built on large data models and leverage advanced artificial intelligence technologies.
🤖🎤 -- 4/19 @ 10:45 a.m. The New Era of Search: Impact of AI -- Search functionality in healthcare marketing is evolving for enhanced user engagement. Examine how advanced AI algorithms will revolutionize search capabilities, making them more intuitive, accurate, and tailored to individual user needs.
*As the title of this blog posts implies, no warranty is made that I captured everything. Times are subject to change after publication. Session descriptions come from to the presenters, not me. View the conference agenda here for more info.
Phew, that was a lot of disclaimers!
I look forward to seeing everyone at HMPS. Safe travels to Las Vegas!
Additional resources
🎙️ 𝐏𝐎𝐃𝐂𝐀𝐒𝐓: I spoke with Chris Boyer about how communicators should be thinking about using AI at their organizations. Listen here.
📽 𝐕𝐈𝐃𝐄𝐎: 3 minutes of AI insights! I recently joined Ahava Leibtag and Chris Hemphill to discuss how communicators should approach the use of AI in 2024. Watch it here.
💻 BLOG POST: A reflection on the first year of AI's impact on healthcare communicators. Read it here.
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